I received this report from Thomas Holgeth of High Technology Lighting this morning. I don't know CadenceFisher, whose report it is, but I do like their report.
On page 2 we're offered six headlines:
This is how we see it from the GS-L perspective (apologies if this comes across as a bit too much like self-promotion. I'm sure its only deliberate):
Explore Green: We know that there is a general sympathy for companies who are seen to be 'doing the right thing'. But, as the next headline shows, more needs to be done to get the information out into the marketplace.
Speak Green: And a good number of people don't think they're hearing enough about what companies are actually doing. We also know that its hard enough to promote the core business of selling good quality lighting without having to invest even more in telling folk how you go about it. That's the job of GS-L, via the website, general promotion of the GS-L programme and targeted lobbying of the legislators and specfication writers.
Brand Green: For those of us who grew up with eggs having little lions on them, we'd all be happy to see an independent standard of sustainable accomplishment. In reality, that will come from initiatives like GS-L providing thrid-party accreditation. We ARE that little lion!
Pay More: There is a perceived cost hurdle for undertaking the 'sustainability journey'; we know that. But we also believe that engaging fully with the CSR process means less waste and reduced costs - and that's before locking into a sustainable approach to product design and development.
Sustainable Trust: One of the main purposes of a CSR programme is to engender Trust in the supply chain - upwards into the resource network and downwards into the broader marketplace. And as more companies come to understand the importance of Trust - the more a robust Trust network translates into good, and profitable, business.
Sustainable Investment: The report is talking within the fairly narrow bracket of renewable energy; the bigger investment picture will revolve around the implementation of CSR programmes and third-party accreditations. THat is where the financial institutions will b elooking, because those organisations will be built on a firm foundation - because that's what Sustainability means.
So there we are ... now you can see why I like the report so much; the analysis is describing exactly the situation that we have been talking about and that gives GS-L its relevance.
In fact, I'll add one more headline, maybe for next year's report ....
EXPECT GREEN: Why should customers expect anything less from the lighting industry than companies who take full responsibility for their actions across the three bottom-line issues that drive good sustainable business: economy + environment + society.
That is all.
Greenwashing: a guidline for good behaviour
The elephant box in the room
What Lighting Designers Should be Looking For . . . and Asking For
The Children's Fire
Products That Last - Redux
Products That Last - Review No.3
Products That Last - Review No.2
Products That Last - Review No.1
Products That Last
Talking about Waste - as we were . . .
Sustainability - They Seek it Here, They Seek it There . . .
Sustainability - the core message
The Life and Times of the LED - a series in ten parts
Sustainability: They Seek it Here; They Seek it There . . .
John Bullock writes a regular column for lighting magazines. You can find all of the archived pieces here.
BLOGS - LIGHTING DESIGN
John Bullock writes about all things and anything concerning architectural lighting design; new technologies and old lamps; anything,really.
HOME LIGHTING CONSULTANT
John Bullock designs innovative lighting designs for people's homes. By working closely with clients he is able to deliver solutions that meet - and exceed - their expectations.
BLOGS - CPD RIBA CORE PROGRAMME 2015
John Bullock will be presenting a seminar on latest lighting design and technologies as part of the RIBA CPD Core programme 2015
BLOGS - SUSTAINABILITY
John Bullock believes that the UK lighting industry needs to embrace a sustainable way of delivering good quality product through good design, fabrication and end-of-life management.
BLOGS - LIGHTING HEALTH AND WELLBEING
Lighting has a vital role to play in our health and wellbeing.
CONDUIT (6) - Lighting for Winter Gardens
CONDUIT 5: Home Lighting - LED Lighting (2)
FX Magazine: Lighting Focus - Sustainability (Issue 258)
CONDUIT 4: Home Lighting - LED Lighting (1)
Can Smart Lighting Save The Planet?
CONDUIT 3: Home Lighting - The Bathroom
Can Lighting Save Us From Ourselves . . . NO!
CONDUIT 2: Home Lighting - The Dining Room